I'm So Glad I Was Wrong

For my Consumer Buyer Behavior class, each student is required to give a 10 minute presentation on a particular brand and it's respective marketing efforts, as it relates to consumer decision making/purchase behavior. Each class, 2 students present a brand and there is a class discussion about how their efforts would or would not prompt consumers to behave. Therefore, I have become very aware of many updates and plans that many brands are adopting. This has been great for me as I am looking to start a career in marketing within the next year, and also great to just keep up with evolving news and trends. There is one brand in particular that I wanted to highlight, because I was skeptical about their strategy and was proven wrong. Lululemon lives by the slogan, "If our product doesn't perform for you, we'll take it back." I was told that no matter how long you have owned an item, whether it be 2 weeks or 2 years, Lululemon will take it back and give you a refund

I am a senior here at UGA and for the past 3 seasons, I have started out optimistic and been left disappointed. Between 3 consecutive losses to Florida, the painful Hail Mary loss to Tennessee, a loss to Vanderbilt at home, and the list could continue on, our Dawgs have struggled since I became a student. However, one thing has remained the same: every single year, we seem to be off to a good start, ranked in the AP top 25, etc., leaving us wondering what seems to go wrong. How do we figure out how to win the big ones, and not just the early, non-conference games?  I thought the answer was getting rid of Mark Richt. While everyone mourned his departure, I knew it was the right decision and was excited about the future. But after our worst season of the 3 last seasons, I was worried Kirby Smart wasn't the answer after all. That was my mistake, and here are 3 reasons why Kirby Smart is the best thing to happen to Georgia Football in a very long time.  1. He has PASSI

As contradicting as it sounds, I absolutely love talking to people but absolutely dread networking. Something about it terrifies me, and I feel so much pressure surrounding it. While I have been required to do some networking already in my search for internships the past couple of years, it has all become more real as I have begun my final year of college. I am finally fully submerged in my major, taking all business classes and mostly marketing classes. While I have some notable experiences on my resume, my goal this year was to be able to present myself the best way I can. Therefore, I decided to join the UGA chapter of American Marketing Association, to add some marketing-related experiences to my resume, and to assist me in my efforts to find a job, post graduation.  Within my first few weeks in AMA, I have already seen the benefits of being a member, and am impressed in what is has to offer. In my first week, AMA hosted a networking event exclusive to the chapter, sponsor